MY UNIVERSITY BLOG AND PORTFOLIO
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PRWR 4801
Blog Post 1 : Gigamap of the writing process
Blog Post 2:
A quick analysis of a crossover ad by Facebook group, Outgrow
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Coca-cola pallette
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Smile is crooked, disintegrated, chipped in places
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The typeface of "Colgate"
This text blends color, typography, and alignment to advertise Colgate toothpaste as a solution to drinking sugary beverages. For this ad, the beverage in question is Coca cola, and the reader can gather this by seeing the bottles and the popular color scheme that Coke uses.
Using hierarchy, the viewer first sees:
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The colors
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The bottles
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Colgate brand name.
Note
If we compare this ad to the play-doh ads we dissected in week 2, then we can see that Colgate is placed at the bottom in the same manner.
This is because Colgate is the solution to bad dental care and sugary drinks, in the same way that the play-doh was the better alternative to using the internet. In both cases, it’s the last thing the viewer sees on the ad, so it acts like a conclusion to the message the ad communicates to us.
Background Info
This ad was never made to be released in public, and instead was a concept created by Outgrow on Facebook, for the sake of creative expression.
The ad itself is limited by the message it carries because it risks bringing conflict with it. If it were released by Colgate, the ad may offend the Coca-cola company, or its customers, and could start some controversy on social media.
